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In January, Todd Stone, the president and chief executive officer of the Association for Mineral Exploration British Columbia, told the crowd assembled for the association’s conference about a lobby meeting he had with Premier David Eby. Stone joked that he opened by congratulating the premier on his “success on 30-by-30.”
The crowd began to chuckle as he continued his story about provincial and national targets for protecting 30 per cent of land and water by 2030.
“You’ve actually accomplished 47 by 2025,” he recalled telling the premier. He then recounted asking: “Can we start having a conversation about pulling some land back?”
That figure comes from a policy paper published in December 2025 by the association, arguing “up to 46.99 per cent” of British Columbia was protected land. That’s far more than the federal government’s figure of 19.9 per cent, and would surpass the province’s 30-by-30 pledge.
According to Stone, a former minister under the B.C. Liberals, the comments led to the premier directing “the staff at the [Water, Lands and Resource Stewardship Ministry] to go back and look at all their numbers and sit down with us.”
According to public records, the association lobbied at least a dozen members of B.C.’s NDP government in late 2025 to press their argument. Those include the speaker, the minister of forests, the minister of labour, the minister of energy and climate solutions, the minister of mining and critical minerals and Randene Neill, the minister of water, lands and resource stewardship.
On Dec. 2, 2025, Minister Neill poured cold water on the lobbying effort.
“It is inaccurate to suggest these areas are currently fully protected when they are not,” she said. A section of the statement attributed to the ministry went on to add that many of the so-called protected areas cited in the association’s policy paper “do not restrict all resource activities that can negatively affect biodiversity.”
Torrance Coste, associate director at the Wilderness Committee, remembers seeing Minister Neill’s statement shared on an email list used by the province’s conservation groups. He described it as “encouraging” at the time. But Stone’s comments, and more recent statements by the ministry, have him worried.
According to a statement emailed to The Narwhal, the Ministry of Water, Lands, and Resource Stewardship said it is “developing an updated approach” to tracking the province’s progress towards the 30-by-30 conservation goal and appreciated the association’s “feedback as we proceed through this work.”
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“This work includes a review of all existing areas within B.C. that have conservation measures in place or have restrictions on resource activity,” the ministry explained.
To complete that review, they added they are working with “other resource sector ministries, including Forests, Mining and Critical Minerals, and Energy and Climate Solutions” as well as “industry and environmental non-governmental organizations.”
Coste thinks this could be a sign that the ministry is considering adopting some of the Association for Mineral Exploration’s definitions for protected lands. Something he describes “a naked attempt to lobby against the expansion of protected areas committed to by the governments of B.C. and Canada through the 30-by-30 commitment.”
“The Association for Mineral Exploration’s proposal has absolutely nothing to do with conservation,” he said. “The fact [that] the BC NDP government is even looking at the association’s nonsense is a huge scandal”.
The Narwhal reached out to the Association for Mineral Exploration British Columbia regarding the meeting Stone described between himself and Eby, but did not receive a response by publication time. The premier’s office directed questions about the comments to the Ministry of Lands, Water, and Resource Stewardship, which sent the statement cited above.
Conservation groups say the math doesn’t add up
Despite the ministry’s statement that both “industry and environmental non-governmental organizations” are involved in the process of reviewing conservation measures and goals, Coste says the ministry has not contacted the Wilderness Committee.
The Narwhal did learn that the British Columbia office of the Canadian Parks and Wilderness Society had been engaged in conversations about how the province calculates protected lands. But those conversations began prior to the Association for Mineral Exploration’s recent lobbying, according to Coste and others The Narwhal interviewed for this story.
Coste says that if the province reaches out to him, his first move would be sharing “photos from this year of massive clear cuts in critical caribou habitat.”
Torrance Coste, associate director at the Wilderness Committee The Wilderness Committee, says logging is threatening imperilled caribou in the province. Photo: Eric Reder / Wilderness Committee
These photos, he explains, are from areas designated as ungulate winter range. A land designation under the Forest and Range Practices Act, it’s meant to protect critical winter habitat for species such as mountain goats, elk, bighorn sheep, deer, moose and caribou. It also accounts for 17.7 per cent of the province’s land mass — land the Association for Mineral Exploration says is closed to mining.
Back in December 2025, the Ministry of Water, Land and Resource Stewardship disagreed with that assessment. In the same statement where Minister Neill rebuffed the Association for Mineral Exploration, the ministry argued ungulate winter range didn’t meet the 30-by-30 conservation criteria.
“There are two types of ungulate winter ranges: no harvest and conditional harvest,” the statement read. The former “are subject to restrictions on forestry activities, but do not restrict mineral development and exploration activities.” A conditional harvest zone, meanwhile, may not have stringent enough restrictions on forestry to satisfy international conservation requirements, according to the statement.
In other words, ungulate winter range isn’t fully closed to development. It’s a conclusion the Association for Mineral Exploration shared in a 2016 report, describing it as land “where new mineral claims may be acquired and access for mineral exploration and development may be permitted.”
Coste points to other land designations that the Association for Mineral Exploration calls protected that don’t fit the 30-by-30 criteria. Among them are special management zones and wildlife management areas. Both restrict some, but not all, mining and logging. Like ungulate winter range, the Association for Mineral Exploration’s 2016 report said these areas could be open to mining.
In special management zones, the report stated that “resource development and extraction opportunities exist.” While in wildlife management zones, “resource extraction like mining may be allowed.”
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To Adrienne Berchtold, the director of mining reform and habitat protection at SkeenaWild Conservation Trust, it’s more evidence that the Association for Mineral Exploration’s policy paper is using faulty figures.
“We’ve done some early fact-checking and found that around 27 per cent of operating mines, proposed mines and exploration projects in the province are located in areas [the Association for Mineral Exploration] is telling the government should count as protected areas,” she says. “These numbers show that not only is mining activity possible in these areas, it is actively occurring in significant quantities.”
The problem with ‘other effective conservation measures’
For Coste, one of the most egregious land designations included in the Association for Mineral Exploration’s policy proposal are old growth management areas. According to a 2024 report from the Canadian Parks and Wilderness Society B.C., less than one-third of old growth management areas are protected old-growth forests. Most of them, the report found, were young forests, and at least 27,300 hectares were active cutblocks.
“They’re not protected areas,” Coste says.
But the provincial government includes old growth management areas in the province’s 30-by-30 calculations.
Of the 20 per cent of land and water the province has logged in the Canadian Protected and Conserved Areas Database, 15.9 per cent is parks and protected areas. The other 4.1 per cent are listed under the heading of “other effective area-based conservation measures.”
A vague designation, other effective area-based conservation measures are not parks, conservation lands or other clearly defined, government-recognized protected areas. Their inclusion in 30-by-30 stems from the definition of protected areas developed by the International Union for the Conservation of Nature, an organization headquartered in Switzerland, which counts Canadian government and non-government entities among its members.
It defines a protected area as “a clearly defined geographical space, recognized, dedicated and managed, through legal or other effective means, to achieve the long-term conservation of nature with associated ecosystem services and cultural values.”
The “legal” side of this is straightforward: think provincial and federal conservation areas, ecological reserves and parks. “Other effective means” is where things get complicated.
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The province considers old growth management areas protected enough to include in their 30-by-30 calculations. The Association for Mineral Exploration agrees, adding ungulate winter range, special management zones, wildlife management areas and a few other designations they believe should also be included.
But Coste disagrees, arguing that these designations “clearly don’t meet the International Union for the Conservation of Nature guidelines.”
He describes the push to include them as government and extractive industries seeking “loopholes” to avoid real conservation. And yet, Coste said there are other means to meeting the 30-by-30 targets.
He points to Indigenous-led conservation areas as an example. These areas can fall into a legal grey zone, declared by nations but not recognized by the provincial or federal government.
“If it’s Indigenous-declared, they’re probably going to need resources to do management plans and to get Guardians on the ground,” Coste says. “If it’s not a recognized protected area, that funding is not going to flow.”
He says that recognizing these areas as other effective area-based conservation measures could change that. It’s what happened, for example, in the Northwest Territories with Thaidene Nëné.
An Indigenous protected area located on the northeastern arm of Great Slave Lake, it was designated by the Łutsël K’é Dene First Nation in 2019. Parts of the area were recognized by the territorial government as a territorial protected area and a wildlife conservation area. The rest was recognized by the federal government in 2025, forming the 26,000-square-kilometre Thaidene Nëné National Park Reserve. Earlier this year, the project received a major funding boost when the territorial government dispersed $21.6 million to support Indigenous-led conservation.
The Thaidene Nëné National Park Reserve spans 26,000 square-kilometres. Photo: Pat Kane
Without these other pathways to establish protected areas, Matthew Mitchell, a professor and researcher at the University of British Columbia’s faculties of land and food systems and forestry and environmental stewardship, isn’t sure that B.C. or Canada can meet the 30-by-30 targets.
“We can’t always do conservation the way we traditionally think about it,” he says.
In 2021, Mitchell served on an expert panel convened by Environment and Climate Change Canada to explore pathways to meet Canada’s conservation goals. Along with other researchers, he concluded meeting the 30-by-30 target would require innovative solutions.
He advocates for approaches such as Indigenous protected areas, urban parks and biosphere reserves that include working landscapes.
“There are lots of good examples of working landscape conservation, agricultural areas where we’re adding in buffer strips and hedgerows,” he says. “Things that can actually have big benefits to a variety of wildlife and agricultural production.”
These are the kinds of other effective area-based conservation measures that he thinks are useful. But he also acknowledges there are pitfalls, and that opening the door to interpretations like the Association for Mineral Exploration’s isn’t helpful.
“How you define these things and how effective they are actually really matters,” he says. “Putting them all into one bin and saying that we’ve hit our 30 per cent target is not a good way to go.”
A proposed Indigenous protected area in the crosshairs
At roughly 40,000 square kilometres, the Dene Kʼéh Kusān Indigenous Protected and Conserved Area would be among the largest tracts of protected land in British Columbia. Located at the heart of the Kaska Dena nation’s traditional territory, it’s four times the size of Tweedsmuir Provincial Park, the largest park in the province.
“As Kaska, we’ve been stewards of our territory, so in our mind, it’s about thoughtful land use planning that will protect one of the most intact ecosystems in North America,” Michelle Miller, director of culture and land stewardship at the Dena Kayeh Institute, says.
When it’s recognized, she adds, the Kaska will be able to promote sustainable economic growth and protect land, water and critical habitat. It would also contribute to the province’s conservation goals.
“Dene Kʼéh Kusān is four per cent of the province,” Miller explains. “Protecting it would go a long way to helping B.C. achieve its 30-by-30 goals.”
Kechika River runs through Dene K’éh Kusān, an area proposed for protection by the Kaska Dena. Caribou are highly sensitive to habitat disturbance. Dene K’éh Kusān would protect a significant portion of northern mountain caribou ranges from resource extraction or other major developments. Photo: Taylor Roades / The Narwhal
That has led projects like Dene Kʼéh Kusān to land in the Association for Mineral Exploration’s crosshairs. In their December 2025 policy proposal, the association called for a stop to “Northwest Land Use Plans, which are expected to add … significant new conservation areas to the province.” Conservation areas like Dene Kʼéh Kusān.
But Miller questions the association’s framing.
“The idea of pitting conservation against economy, and against job creation, I think it’s an outdated argument,” she says. Dene Kʼéh Kusān is “not about opposing mining, it’s about where that can occur in other areas throughout the territory.”
For Miller, that balance is at the heart of a “modern conservation economy” where “Indigenous stewardship, healthy ecosystems and economic opportunity can all move forward together.”
It’s a view she hopes won’t be lost if the government works with mining interests to change how they approach conservation and the 30-by-30 target.
“The whole conversation around how you get to 30-by-30, I think we can recognize there’s some creative math going on there,” she says. “But we’re not here to debate that. We’re just here to say that Dene Kʼéh Kusān is worth protecting.”
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Here at The Narwhal, we do journalism differently. As an independent non-profit, we’re accountable to you, our readers — not advertisers or shareholders. So we measure our success based on real-world impact: evidence that our reporting influenced citizens to hold power to account and pushed policymakers to do better.Our stories have been raised in legislatures across the country and cited by citizens in petitions and letters to politicians.Take our reporting on Alberta’s decision to allow cougar hunting in parks, which was cited in an official ethics complaint against the parks minister. And, after we revealed an oil and gas giant was permitted to sidestep the rules for more than 4,300 pipelines, the BC Energy Regulator started posting the exemptions it grants publicly.This kind of work takes time, money and a lot of grit. And we can’t do it without the support of thousands of readers just like you. Will you help us dig deep by joining as a monthly or yearly member, for any donation amount you can afford? Bonus: join this month and we’ll send you a Narwhal tote bag to say thanks!
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How our journalism makes a difference
Here at The Narwhal, we do journalism differently. As an independent non-profit, we’re accountable to you, our readers — not advertisers or shareholders. So we measure our success based on real-world impact: evidence that our reporting influenced citizens to hold power to account and pushed policymakers to do better.Our stories have been raised in legislatures across the country and cited by citizens in petitions and letters to politicians.Take our reporting on Alberta’s decision to allow cougar hunting in parks, which was cited in an official ethics complaint against the parks minister. And, after we revealed an oil and gas giant was permitted to sidestep the rules for more than 4,300 pipelines, the BC Energy Regulator started posting the exemptions it grants publicly.This kind of work takes time, money and a lot of grit. And we can’t do it without the support of thousands of readers just like you.Will you help us dig deep by joining as a monthly or yearly member, for any donation amount you can afford? Bonus: join this month and we’ll send you a Narwhal tote bag to say thanks!
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